Adriana Machado | Innovative Art Director

I believe great design helps people understand.

Hi, I'm Adriana Machado—a Creative Director, Visual Storyteller, and lifelong design enthusiast with nearly two decades of experience helping organizations communicate complex ideas through thoughtful, engaging design.

My career has taken me from newspaper editorial design and broadcast television to healthcare education and brand strategy, but one thing has always remained the same: I love transforming information into stories that people can connect with. Whether I'm creating an editorial layout, developing a brand identity, designing a presentation, or bringing a concept to life through motion, my goal is always to make ideas clearer, more meaningful, and memorable.

I'm currently a Lead Designer at Medscape Education, where I partner with marketers, strategists, writers, and cross-functional teams to create visual experiences that educate healthcare professionals around the world. Along the way, I've discovered that my favorite part of the creative process isn't just designing—it's collaborating, asking questions, solving problems, and helping teams bring their best ideas to life.

I'm a proud graduate of Rutgers University's Mason Gross School of the Arts with a BFA in Graphic Design and a certification in Motion Graphics. I'm continually looking for ways to grow as a designer and creative leader, and I'm always inspired by people who push our industry forward. One of my biggest influences is Paula Scher, whose work reminds me that typography and design have the power to shape how people think, feel, and understand the world around them.

When I'm away from my computer, you'll probably find me spending time with my daughter Emilia, hunting down the perfect cup of coffee, documenting great food, baking something from scratch, exploring a museum or bookstore, photographing everyday moments, or dreaming up my next creative project. I believe inspiration comes from living a curious life, and some of my best ideas happen far away from my desk.

At the heart of everything I do is a simple belief: thoughtful design builds understanding, meaningful stories create connection, and the best creative work always starts with people.